Treatment – 3min Music Video

The song – By My Side – Babyface ft. Kemi (an original song produced by me for another artist)

The message – Fearlessly finding support in God within a world full of unsupportive people.

Cross-media production Target Audience – Culturally Sophisticated (16-25) Class AB but the content will be suitable for everyone (but mainly for people who have a basic-intermediate theological understanding).

The artist is a Teenager, this will allow the younger side of the audience to relate to the star of the video more easily, and the older side of the audience to the message behind the video. The visuals and general Misenscene may attract people who like street dance, people who like fresh new music and music videos (for the younger demographic and the older urban elites interested in popular culture.) Most locations have a deeply established history behind them, for example the Dream Centre location used to be known as the Tottenham Town Hall, where the mayor and town officials used to hold rallies and meetings about over 100 years ago.